Sponsorship & Events Account Lead

10 Apr 2026

Thebarton, SA, AU

Lion Sales

Don’t settle for ordinary – we welcome those on the hunt for more! At Lion, we believe that life is short and working in sales just feels different when your product sits at the heart of human connection and good times. So put a spark back in your day, working with customers who are happy to see you and outstanding brands like Hahn, Stone & Wood Tooheys and Four Pillars!

Your day in the life of a Lion Sales Specialist 

We’re looking for a commercially savvy, relationship-driven leader to step into the role of Sponsorship & Events Account Lead – Permanent Full Time based in South Australia.

Reporting to the WA Sponsorship & Events Leader, this role is responsible for managing a portfolio of high-profile key accounts across major sporting, racing and festival events.

You’ll play a key role in driving growth across the state by identifying new business opportunities, building strong client relationships, and delivering best-in-class sponsorship and event experiences that bring Lion’s brands to life.

You’ll also lead and support one direct report, an Activation Specialist, helping deliver exceptional on-ground experiences across a dynamic calendar of events.

What will your typical day involve?

  • Support management of industry body relationships
  • Manage sponsorship contract performance, re-negotiation, and issue resolution
  • Always be on the hunt for potential growth and development opportunities within current and new customers
  • You will be an absolute brand and company advocate – delivering growth through on-point and determined sponsorship & event execution
  • Work with and collaborate effectively as a part of the wider Sales and Marketing Team
  • Support and maintain the state sponsorship and event planning schedule and analyse ROI post every event and make recommendations
  • Embrace a continuous improvement mindset, creating an environment that demonstrates the ability to think differently and deliver on simplicity and sustainability

What will you need from day one?

  • You will be an agile and inspiring  team member who is energised by achieving great outcomes for our customers and Lion
  • An ability to help shape future strategies with your ideas and your courage to challenge and try new ways of doing things
  • A collaborative approach and strong communication skills will see you partner with the sales teams to ensure alignment of key strategies
  • An ability to interpret and apply an understanding of key financial indicators to make better business decisions
  • Must have a full Australian Drivers Licence and the ability to tow a trailer

 

Apply now for a career less ordinary!

Our sales team is driven to put our brands at the heart of every adult social occasion. Here you’ll enjoy a vibrant team culture, challenger mindset, and commitment to excellence, which has placed us at the fore front of the industry. We don't just offer a job; we offer growth and development ‘on tap’ where you can unleash your potential and be part of something extraordinary!