Senior Brand Manager

• Join a fast-growing spirits division with Four Pillars & Vanguard at its heart
• Shape strategy, drive campaigns, and mentor a high-performing marketing team
• Leading beverage company | Strong focus on our people | Hybrid flexibility

Lion Marketing

Here at Lion, we don’t settle for ordinary. We're passionate about crafting exceptional brands that bring people together, spark conversations, and create unforgettable moments. Our Marketing team are responsible for shaping the identity and driving the success of our brand portfolio. We’re all about passion, energy and teamwork to serve uplifting moments to our consumers and truly be at the heart of good times.

Your day in the life of a Lion Senior Brand Manager for Vanguard Spirits  

In July 2023, Lion created a stand-alone spirits division which combines Australia’s best gin business Four Pillars Gin, and Australia’s leading importer, marketer, and distributor of premium spirits - Vanguard Luxury Brands!

The team is growing with the addition of more iconic brands, and we are recruiting a Senior Brand Manager for Dark spirits to drive the long-term strategic development, end-to-end execution and performance of our Dark Spirits portfolio

Based in Lions, Sydney HQ office you will report to the Marketing Manager for Vanguard and lead and mentor a team of two.

This is an exciting opportunity to join a growing team and build a best- practice marketing function

• Set the Vision: Lead and manage the brand strategy and positioning for Vanguard Dark spirits
• Make It Happen: Build and execute integrated brand plans—from national campaigns to local activations.
• Lead with Insights: Use consumer research, market data, and trends to fuel decision-making and identify growth opportunities.
• Drive Engagement: Work with sales and category teams to deliver compelling customer pitches, category reviews, and innovation strategies.
• Deliver Results: Track brand and commercial performance and translate numbers into action.

To be successful you will bring

• Proven brand marketing experience. Experience and passion in managing brands, brand strategy and planning, creative/business briefs, agency management, communications and innovation. Preferably from beverage background experience

• Analytical Skills: Proficiency in analyzing market trends, consumer behavior, and performance metrics to inform strategic insight driven decisions.

• Strong commercial & business acumen. You will be commercially focused and understand how to drive business outcomes for your brands including delivering on commercial KPI’s and budget management
• A great communicator & influencer, with the ability to effectively manage a variety of key stakeholders
• Proven experience leading and mentoring a high performing team and instilling a growth mindset culture

Apply now for a career less ordinary!

Join us in building the next chapter of a proud Lion legacy by embracing a challenger mindset - being curious, courageous, and acting with conviction. We don't just offer a job; we offer growth and development ‘on tap’ where you can unleash your potential and be part of something extraordinary!