Comms & Digital Channels Specialist

Don’t settle for ordinary – we welcome those on the hunt for more! At Lion, we believe that life is short and working in Corporate Affairs just feels different when you sit at the heart of sharing human connection and good times. So put a spark back in your day, working in an exciting industry as unique as you and with outstanding brands that those around you know and love - like Tooheys, Stone & Wood, James Squire, and Four Pillars!

At Lion we believe in the power of great storytelling—both inside and outside our business. We’re looking for a Communications & Digital Channels Specialist to help shape and share our story across internal and external platforms.

As our Communications & Digital Channels Specialist, you’ll play a key role in developing and delivering engaging content that supports Lion’s strategic priorities. You’ll have a passion for finding great stories and packaging them up for various internal and external channels and then help spread the word across a range of print, digital and social platforms, ensuring our audiences stay informed, inspired, and connected.

What You’ll Be Doing:
Communications & Digital Strategy Implementation

• Work with the Internal Communications & Digital Channels Leader to develop and implement engaging comms strategies across all channels.
• Manage content calendars for internal platforms (intranet, email, Yammer) and corporate social media (LinkedIn, Instagram).
• Collaborate with teams across Marketing, People & Culture, Sustainability, and Supply Chain to identify and share great stories.

Community & Content Management

• Manage two-way engagement on Lion’s corporate social media, ensuring brand alignment.
• Create compelling fit-for-purpose digital content (written, visual, and video) that speaks to specific internal and external audiences.
• Develop monthly internal newsletters and support EVP (Employer Value Proposition) content for Lion’s Talent team.
• Manage updates to Lion’s corporate website.

Performance & Compliance

• Track and optimise content performance across platforms.
• Ensure social media content aligns with Alcohol Beverages Advertising Code (ABAC) and industry regulations.

What You’ll Bring

• Experience in an in-house comms or marketing role or social media agency.
• Skilled in storytelling, with a mix of visual production and written communication.
• Stakeholder management skills, with the ability to collaborate and influence.
• Ability to plan, prioritise, and execute across multiple channels and projects.
• Familiarity with SharePoint, Yammer/Viva Engage, Canva, or Adobe (highly desirable).
• Knowledge of social media best practices and risk management.

Experience in FMCG/alcohol industry is not required but advantageous.

If you’re looking to take your next career move, please apply! At Lion, we offer ‘growth on tap’ and you’ll get hooked on reaching higher with each new challenge. No matter your chosen career, for those thirsty for more we have endless experiences to learn and grow. But don’t worry, you don’t have to choose between your career and other life priorities – we have fantastic people, policies and programs in place to empower you to lead a career and life less ordinary