Category Manager (Beer)

14 Apr 2025

Sydney, NSW, AU

Don’t settle for ordinary – we welcome those on the hunt for more! At Lion, we believe that life is short and working in Category just feels different when you sit at the heart of human connection and good times. So put a spark back in your day, working in an exciting industry as unique as you and with outstanding brands that those around you know and love like, Hahn, Stone & Wood, James Squire and Tooheys!

 

We are currently recruiting for a Category Manager to join our Category & Channel Strategy Team reporting directly to our Category Strategy Leader on a full time permanent basis.   
 

This role will lead the analysis and insights development for our beer brands (Tooheys, XXXX, Hahn, Boags to name just a few!) and support the creation of the Category Growth Plan for Retail Channels in Australia, leading the development and execution of key initiatives.
 
A day in the life
•    Support the development of the Category & Channel three-year Strategy for our Beer across Off Premise Retail customers
•    Drive the annual commercial activity and lead our customer range review process ensuring it is aligned to the market business strategy and delivers on identified channel, category and customer opportunities.
•    Manage category & customer insight reporting, including roll-out & capability for primary stakeholders (Marketing, Shopper, Sales, Commercial)
•    Create, execute & review initiatives to bring the Category & Customer strategy to market
•    Support the identification, commercialization & prioritisation of marketplace opportunities including considerations for brands, innovation, customer, and revenue management, leading the range review process with our partners
•    Partner with our Beer Marketing Team to ensure their brand plans are supported by fact-led insight & our Category & Customer strategy
 
What you will need on day one
•    Strong analytical & commercial capability & expertise with data analytics tools (AFO, PowerBI, IRi/Circana, Nielsen, Synergy, Hybrid, Excel)
•    Strength in understanding category insights and translating these into a story to take to our key customers 
•    Strong communication skills with the ability to form trusting relationships with our key customers
•    Excellent collaboration skills; work within a team to achieve common goals and be able to work with other teams & business functions

 

At Lion, we offer ‘growth on tap’ and you’ll get hooked on reaching higher with each new challenge. No matter your chosen career, for those thirsty for more we have endless experiences to learn and grow. But don’t worry, you don’t have to choose between your career and other life priorities – we have fantastic people, policies and programs in place to empower you to lead a career and life less ordinary.