Brand Manager - Tooheys

At Lion, we’re all about bringing people together over great drinks, great experiences, and great brands.  We are recruiting for a new Tooheys Brand Manager – a rare opportunity to drive a legendary 150 year old Masterbrand, currently in an exciting phase of rapid transformation.

As Brand Manager, you will be responsible for leading major campaigns and strategic projects across the iconic Tooheys portfolio.  Working closely with cross-functional teams, you’ll turn insights into action, creating meaningful consumer connections and driving brand growth.

Your Key Responsibilities:

• Lead key campaigns and support Marketing Manager in line with consumer & commercial objectives.
• Support development of brand strategy and ensure execution of brand plans that influence consumer behaviour for the long term and achieves commercial goals 
• Review brand performance against consumer and commercial datapoints to support shot term and long term brand goals
• Manage internal communications of brand information
• Partner Internal and External stakeholders (Category, Connections, Insights, Shopper, Agency Partners) to deliver key campaigns & projects.
• Brand Budgets (managing & forecasting)

What You’ll Bring

• Brand Management Expertise – Experience turning brand strategy into execution (ATL & BTL), leveraging innovation, partnerships, and activations.
• Data-Driven Thinking – Ability to connect consumer and commercial insights into actionable brand strategies.
• Strong Collaboration Skills – Proven success working across multiple stakeholders to drive business outcomes.
• Commercial & Strategic Acumen – Knowledge of brand planning, innovation, communications, and P&L analysis.
• A relentless energy & positive attitude – action-oriented, capable of moving at pace and embracing challenging projects.

Your Experience

• 5+ years of experience in a cross-functional organisation, with exposure across marketing and sales.
• Strong background in brand strategy, planning, and campaign execution.
• Experience leading high profile cross-functional projects.
• FMCG experience highly valued
• Liquor Industry Experience not essential

So, How Do You Feel?