Brand Manager

7 Apr 2026

Sydney, NSW, AU

Here at Lion we don’t settle for ordinary. We're passionate about crafting exceptional brands that bring people together, spark conversations, and create unforgettable moments. Our Marketing team are responsible for shaping the identity and driving the success of our brand portfolio. We’re all about passion, energy and teamwork to serve uplifting moments to our consumers and truly be at the heart of good times.

 

Your day in the life of a Lion Brand Manager  

You will report into the Marketing Manager and will lead brand activities including the development and ongoing management of brand campaigns & sporting partnerships that drive brand performance.

 

  • Support Senior Brand, Assistant Brand Manager and Marketing Manager to manage brand performance to consumer and commercial objectives
  • Support in the delivery of innovation and creative campaigns
  • Play a leading role in bringing to life brand partnerships and sponsorship properties
  • Review brand performance against plan through facts and data (consumer and commercial) and recommend changes to plan to support both short term and long-term brand goals
  • Partner content and connections and shopper teams to ensure brand campaigns deliver to brand strategy/plans and impact consumer behaviour
  • Establish and maintain quality internal and external relationships that achieve brand and business outcomes 

 

To be successful you will bring

  • Brand Management Expertise – Experience turning brand strategy into execution, leveraging innovation, partnerships, and activations
  • Data-Driven Thinking – Ability to connect consumer and commercial insights into actionable brand strategies
  • Strong Collaboration & internal networking skills – Proven success working across multiple stakeholders to drive business outcomes
  • Communication skills - Building strong positive relationships and influencing to a win-win solution
  • Commercial & Strategic Acumen – Knowledge of brand planning, innovation, communications, and P&L analysis
  • A relentless energy & positive attitude – action-oriented, capable of moving at pace and embracing challenging projects

 

Apply now for a career less ordinary!

Join us in building the next chapter of a proud Lion legacy by embracing a challenger mindset - being curious, courageous, and acting with conviction. We don't just offer a job; we offer growth and development ‘on tap’ where you can unleash your potential and be part of something extraordinary!