Social Media Executive

Join the award-winning team at Four Pillars Gin and help shape the online voice of Australia’s number one craft spirit brand.

• Based out of Healesville Gin Distillery, Yarra Valley | Hybrid flexibility
• Proudly B Corp certified - balancing profit with people and the planet
• Part of Lion |Career development, learning opportunities & supportive culture

About Four Pillars Gin

Back in 2013, three mates and one copper still started making modern Australian gin in the Yarra Valley. Now, Four Pillars Gin is Australia’s number one craft spirit and one of the world’s benchmark distilleries - the first gin maker to ever claim the title of World’s Best three times. This is a brand that champions creativity, craft, community and sustainability, exporting to 25 markets around the world. Four Pillars Gin is part of Lion ANZ, combining the agility of a craft brand with the backing of a major player in the industry, and giving you access to learning, benefits and opportunities from the wider network.

What you will do

This role supports our Social Media & Creative Content Lead and is responsible for ensuring our online communities are engaged and growing as well as developing, scheduling, amplifying and analysing content. You’ll be working on a globally awarded brand that values social media, community and creativity, building our brand world online through written storytelling, creative ideation and community management. As the custodian of our social media channels, you’ll be managing our accounts day-to-day, driving and analysing performance, and keeping the wider team close to what is happening online.

• .Grow and engage our online communities through daily community management of brand social media channels including Facebook, Instagram, LinkedIn, Google Business and Tripadvisor
• Craft compelling copy for social media
• Amplify organic social media content (Meta Ads Manager)
• Support management of paid social media campaigns
• Monitor, analyse, and report on social media performance, providing insights and recommendations to optimise engagement and reach.
• Collaborate with internal teams including marketing, design, web, hospitality and customer service to support integrated campaigns.
• Manage digital touchpoints to ensure information is up to date and content is published correctly
• Support content creation for social media channels (eg. live Instagram stories, briefing in design assets), working closely with the Social Media & Content Producer and Social Media & Creative Content Lead

To be successful

To thrive in this role, you’ll need:

• A knack and passion for written storytelling
• An understanding of social platforms and content performance for business
• An all-out love for customers, craft and culture
• A creative mindset with a sharp eye for detail
• Strong analytical skills and the ability to turn data into action
• An attitude of ownership towards our distillery and our gins
• Qualification in Marketing, Communication, Media, Arts or equivalent is desirable

What’s in it for you

• Join a globally awarded gin brand with a cult following that values social media and creativity.
• Work from our beautiful Healesville Distillery in Healesville, with flexible work from home days.
• Enjoy the perks of being part of Lion ANZ, including career development, learning opportunities, and a supportive culture.
  
  

Apply now for a career less ordinary

Join us in building the next chapter of a proud Lion legacy by embracing a challenger mindset - being curious, courageous, and acting with conviction. We don't just offer a job; we offer growth and development ‘on tap’ where you can unleash your potential and be part of something extraordinary!