Head of Consumer Insights & Planning

Because insight should drive curiosity & decisive action

At Lion, we exist to bring people together for good times, great conversations and meaningful moments. Behind every iconic brand, bold innovation and commercial decision is a deep understanding of our consumers – what they need, want and expect next. That’s where you come in.

We’re on the lookout for a Head of Consumer Insights & Planning to lead how insight fuels growth across our ANZ portfolio. This is a rare opportunity to shape enterprise-wide decision making, build world class brand capability and embed a truly consumer obsessed mindset across Lion.

While this role leads a team of insights specialists across ANZ, we’re ideally looking for this leader to be based in Auckland, partnering closely with the New Zealand leadership team, whilst delivering projects for the broader marketing community.

A day in the life at Lion

In this senior leadership role, you’ll sit at the heart of Lion’s marketing engine – connecting insight to strategy, strategy to execution, and execution to impact.

You’ll:

• Lead Lion’s 3yr and annual brand planning process, integrating brand, innovation, connections, shopper and revenue growth management
• Set the standards for measurement, evaluation and evidence-based decision making, ensuring investment choices drive real growth
• Champion a “data → insight → action” mindset, lifting capability across Marketing and the broader business
• Translate complex data into compelling stories that influence senior leaders and energise teams
• Partner closely with Strategy, Portfolio, Brand, Innovation, Commercial and Finance teams to create truly joined up plans
• Lead and inspire a high performing team of Consumer Insights business partners across ANZ

This is a role for someone who is equally comfortable in the detail and at the big-picture table.

What you’ll bring

You’re a seasoned insights leader with a strategic lens and know what good marketing looks like.

You’ll likely bring:

• Accomplished career within Consumer Insights and Marketing roles
• Proven senior leadership experience within FMCG or a similarly complex consumer environment
• Stakeholder management and strong facilitation skills
• Deep expertise in consumer, customer and channel insights – and how to turn them into action
• Strong analytical horsepower, paired with the ability to simplify and create clarity
• Confidence influencing senior leaders and navigating ambiguity
• A passion for building teams, capability and a culture of continuous improvement
• Experience with innovation best practice and long term portfolio planning

Alcohol category experience is a bonus – but curiosity, courage and strategic thinking matter most.

Why Lion?

Because here, you won’t just analyse the consumer – you’ll help shape the future of some of the most loved brands in Australia and New Zealand.

At Lion, we:

• Back bold thinking and challenger mindsets
• Value collaboration over hierarchy
• Invest in growth and development (on tap)
• Celebrate individuality, diversity and different perspectives
• Care deeply about doing work we’re proud of

You’ll be trusted, supported and encouraged to stretch – with the scale, mandate and influence to make a genuine impact.

Apply now for a career less ordinary

If you’re ready to lead how insight shapes strategy, investment and growth, we’d love to hear from you.

Bring your curiosity. Bring your conviction. Bring your impact.