Consumer Insights Manager

Here at Lion, we don’t settle for ordinary. We're passionate about crafting exceptional brands that bring people together, spark conversations, and create unforgettable moments. Our Marketing team are responsible for shaping the identity and driving the success of our brand portfolio. We’re all about passion, energy and teamwork to serve uplifting moments to our consumers and truly be at the heart of good times.

We are looking for an awesome Consumer Insights Manager to join our Marketing team reporting directly into our Consumer & Planning Director. 

In this role you will get to impact some of New Zealand’s biggest and most iconic brands, like Steinlager, Speights, Panhead, Lindauer, Wither Hills and Hyoketsu, where you’ll get combine your insights & research experience with your strategic thinking skills.  You will support the brand and innovation teams using a deep understanding of the consumer and your strategic thinking to create powerful brands and deliver best practice in the marketplace.   
 
A day in the life

• Champion consumer-first thinking throughout the business.
• Ensure powerful consumer insights underpin all commercial, creative, product innovation and brand activities.
• Lead insightful and actionable strategic Deep Dives on key issues and/or opportunities, ensuring recommendations are clear and well supported with data and insights.
• Lead brand, connection and innovation research, ensuring the selection of the best research agency and methodology to solve key business questions, and evaluate future growth opportunities and past activities.
• Advise brand and innovation teams on the best approach to make informed decisions using a range of consumer insight approaches.
• Build the capability and know-how of the broader marketing team to understand consumer insights, research techniques and interpreting results into action plans.

What you will need:

• Passion for our consumer and how we can bring their insights back into our brand teams to influence the future of our iconic products.
• Experience leading and influencing stakeholders with proven communication skills.
• Demonstrated knowledge in market research methodologies, consumer insights, cultural insights, brand positioning, and brand identity.
• Demonstrated ability to turn insights and intelligence into actionable brand strategies.
• Significant experience in delivering complex projects.
• Experience within senior brand marketing and/or consumer insights roles.
• Experience within FMCG / Consumer Packaged Goods preferrable.

 
This is a rare opportunity to play a critical part in the business and make a tangible impact. We don't just offer a job; we offer growth and development ‘on tap’ where you can unleash your potential and be part of something extraordinary!